Faction
The AI platform for distributors and manufacturers.
Client
Faction
2025
Task
Faction approached us to craft an industrial grounded visual identity that resonates with the traditional world of manufactures and distributors, while maintaining a modern language that reflects the technical sophistication of their product.
Outcome
We drew from modernist design language: exposed grids, bold serif typography, and industrial cues—to frame a vision of the future through the lens of legacy.
Service Provided
Logo
Visual Identity
Art Direction
Brand Experience
Web Design & Fabrication
Motion Design
"If you want to win, work with Flow. They're genuinely creative, hyper responsive, and actually understand taste and brand in an age of AI slop. Trusting someone with your design is a massive deal - Flow feels the weight of that, and are relentlessly committed to making something great."
To Kunal, Danish and the Faction Team
We appreciate the opportunity to develop a brand that captures your vision for Faction. Working with your team has been both inspiring and deeply rewarding. We’re excited to see how the product progresses and how your team continues to expand.
Credits
Creative Direction
James Wu
Design
Phoenix Gao
Tony Zhao
James Wu