Proximitty
Autonomous servicing and collections.
Client
Proximitty (YC W26)
2026
Task
The Proximitty team gave us a simple brief: if we were starting a brand from zero, what would earn the trust of a chief credit officer in the first 10 seconds?
Outcome
We crafted a warm visual identity using a muted color palette, familiar office scenes, and tree-inspired imagery to reinforce trust, stability, and approachability.
Service Provided
Logo Design
Visual Identity
Brand Experience
Web Design
Web Development
“Our new brand and website have generated multiple inbound leads and helped us win an RFP against a Series B competitor—the clearest ROI we’ve ever seen. Flow’s incredibly high bar and exceptional taste made that possible.”
To Wye Yew, Zi and the Proximitty Team
Thank you for trusting us with Proximitty’s new look. We’re thrilled to hear that our work has already helped your team gain traction, and we can’t wait to collaborate again!
Credits
Creative Direction
James Wu
Design
Phoenix Gao
Tony Zhao
Yining Li