Proximitty
Autonomous servicing and collections.
Client
Proximitty (YC W26)
2026
Task
Proximitty needed a brand that could bridge cutting-edge AI technology with the credibility and professionalism expected in commercial banking.
Outcome
We paired a sophisticated visual language with clear, structured design systems to communicate trust and innovation across the brand experience.
Service Provided
Visual Identity
Brand Experience
Web Design
Motion Design
-
To Pratik, David and the Kato Team
Thank you for your trust in us in delivering Kato’s rebrand. Your understanding of the design and deliberate feedback made this process truly joyful!
Credits
Creative Direction
James Wu
Design
Phoenix Gao
Tony Zhao
Yining Li
Founder ( )