Kato
Compliance-first Voice AI for Modern Lenders.
Client
Kato (PearX W25)
2025
Task
Kato challenged us to deliver a modern, minimal aesthetic—without losing the trust and professionalism valued by the lending industry.
Outcome
We rooted the brand in a traditional dark green, complemented by hints of light green and grey to add a modern touch—creating a cohesive look and feel across every touchpoint.
Service Provided
Logo
Visual Identity
Brand Experience
Web Design
Pitch Deck
“The Flow team designed our brand system from the ground up. They weren’t just amazing designers, but true thought partners throughout the process.”
Impact TL;DR
150 hours+
saved
To Pratik, David and the Kato Team
Thank you for your trust in us in delivering Kato’s rebrand. Your understanding of the design and deliberate feedback made this process truly joyful!
Credits
Creative Direction
James Wu
Design
Tony Zhao
Phoenix Gao
James Wu
James with David (CTO) and Pratik (CEO) at Pear’s SF office
