Clarum
Helping PE firms conduct faster and reliable due diligence with AI.
Client
Clarum (YC W24)
2024-2025
Task
Clarum wanted something timeless, classy, and not flashy, yet showing high tech - balancing innovative AI technology while appealing to traditional private equity industry.
Outcome
Using a monochrome palette and professional serif title typeface, we created a brand that’s built to last.
Service Provided
Logo
Visual Identity
Brand Experience
Web Design
Launch Video
“Flow provided us with exceptional design guidance. They helped us refine our ideas and create a brand that's build to last, helping us engage with hundreds of investment firms after our launch.”
Impact TL;DR
4 weeks+
saved
100+
positive impressions from investment firms
To Anton and the Clarum Team
Thank you for trusting us with almost every component of Clarum's brand identity. Your understanding of the iterative nature of the design process really made this a pleasure!
Credits
Creative Direction
Michael Roberson
James Wu
Design
Michael Roberson
James Wu
Samay Dhawan
Tahmedul Islam
Tony Zhao
Design Support
Phoenix Gao
Tommy He (CTO) & Anton Otaner (CEO)
