Clarum
Automating diligence, monitoring, and reporting for private markets.
Client
Clarum (YC W24)
2024-2025
Task
Clarum tasked us to lead a rebrand following a product pivot. They asked for a confident visual identity , while preserving the clarity and restraint that defined their original brand.
Outcome
We rooted the brand in precision, designing a logo that’s both sharp and universal, paired with a vibrant blue that signals the new product’s strong technical capabilities.
Service Provided
Logo
Visual Identity
Brand Experience
"Flow is the most responsive design team I have worked with. They understood our vision immediately and the quality of their work is consistently great. The brand they built is a real competitive advantage for Clarum, and a big reason we have been able to engage some of the largest investment firms since launch."
To Anton and the Clarum Team
Thank you for trusting us with almost every component of Clarum's brand identity. Your understanding of the iterative nature of the design process really made this a pleasure!
Credits
Creative Direction
James Wu
Design
Yining Li
James Wu
Anton Otaner (CEO)