PAX Markets
The future of crypto exchange on co-location chips.
Client
PAX Markets (YC W25)
2025
Task
The PAX team tasked us to give them a general brand refresh to build their hacker look for HFT, while not losing sight of their consumer side of their product.
Outcome
Drawing inspiration from the concept of hexcodes in crypto and a bold palette of black and neon green, we built a brand identity that reflects PAX’s product and captures its hacker-driven spirit.
Service Provided
Logo
Visual Identity
Brand Experience
Web Design
Pitch Deck
“Founder-friendly design agency that actually gets it. Quick, thorough, unlimited iterations. Exactly what we needed.”
Impact TL;DR
$ 10K+
saved
To Ben, Pete and the PAX Team
Your patience throughout the design process and willingness to help our team understand your industry made this collaboration a real success. Wishing you all the best – hope to see you again soon in SF!
Credits
Creative Direction
James Wu
Design
Tony Zhao
James Wu
Design Support
Phoenix Gao
James with Ben (CTO), Pete (CEO) and Kartik (Founding SWE) at PAX’s new office in Redwood City
